ABCs of Writing Effective Web Copy
Web copy may seem like a minor part of your overall website presentation. It is not! What you say and how you say it matters very much. Your clients have every right to judge you first by your words. Your message must be clear. Assume that your site’s visitor knows nothing at all about you. […]
SEO Tips to Help You Get Noticed
Search Engine Optimization (SEO) is an ever-changing science. Over the years, web techies have been trying to figure out and apply the latest “foolproof” SEO techniques. Meanwhile, search engines keep changing their algorithms to prevent anyone from “cheating” the system. Keep Calm and SEO On Don’t get too worried about it, though. The basics of SEO are […]
Why Your Website Needs a Blog
Any website can benefit from having a blog. Blogs are a way to take a less formal approach to communicating with your customers and potential customers. It can be a forum of any combination of information, announcements, advice, opinion, anecdotes, polls, or outright humor. The rest of your website could stay absolutely unchanged for years, […]
Spend Your Ad Dollars Wisely
Website or Yellow Pages: Where Are Your Ad Dollars Best Spent? Statistics show that 60% of consumers never use those clunky Yellow Pages at all – unless it’s as a doorstop or as a booster seat for their child. In today’s world, most searches for business products and services are through the Internet. Having your […]